Get Inside Your Audience’s Head

Plutorial uncovers key customer segments, tailored to your niche or product.

April 6, 2025 13:48

Meet the 20-Somethings Taking Mini-Retirements. Morgan Sanner started plotting her own mini-retirement after she took her first trip abroad last April. “I had never traveled internationally before, and it was so eye-opening that I was like, ‘How can I do this more?’” she says. Sanner, who’s 27, lives in Ohio and works in HR management for a major automotive company. Like most corporate employees, she has limited vacation days and a schedule that doesn’t exactly lend itself to a multi-week jaunt overseas. So she began researching ways that her peers — other 20-somethings — have done it. “I was seeing a lot of people taking significant breaks from their jobs, or between jobs,” she says. They were calling those breaks “adult gap years,” “sabbaticals,” and “mini-retirements,” and using them to travel, work on passion projects, or just chill out. Sanner isn’t just personally invested in this trend; she hopes it’s part of a larger movement. “I think Gen Z is interested in less traditional models of employment, in general,” she says. “For example, we’re far more likely to freelance or do contract work than previous generations. I hope that as we become a bigger part of the workforce, mini-retirements become more doable and more normalized.” The concept of regular breaks from the daily grind isn’t new. In some fields, like academia, sabbaticals are commonplace; the Old Testament advised farmers to take every seventh year off to let their land recover. The term “mini-retirement” was initially popularized by Tim Ferriss in his blockbuster life-hacking manifesto The 4-Hour Workweek, which came out in 2007. Of course, many ideas put forth by Ferriss — including his book’s title — aren’t realistic for most people and haven’t aged particularly well. But lately, mini-retirements have gained traction, particularly on TikTok. “I’ve recently decided that working for three years and then taking a year off is how it’s going to be for me,” said a teacher who has started setting aside money for her mini-retirement in a high-yield savings account, in addition to contributing to her regular retirement plan. “I did this. It changed my life. I’ve decided that I will take a year off work every fifth year (4 years working/1 year off) for the rest of my life,” posted another. Adama, a London-based engineer in her 20s, says she has already taken multiple mini-retirements and plans to continue doing so. “Instead of waiting until you’re 60 or 70 to travel or try to indulge in hobbies 
 you do them while you have your youth, your energy, your health, and you dot them around your life,” she explains. Of course, taking time off — beyond the measly 10 to 15 PTO days that most Americans get (if they’re lucky enough to have PTO at all) — requires a lot of planning. The most pressing concern is, of course, money. Most 20-somethings haven’t been working long enough to save what it takes to fund more than a few vacations, let alone time out of the workforce. The uncertainty of quitting a job without a new one lined up throws another wrench into the financial equation. Also, what about health insurance? Student-loan payments? Rent? The ability to save for your actual retirement further down the road? And how will you explain a gap in your rĂ©sumĂ© to future employers? No one has a perfect answer to these questions. In Sanner’s case, her next steps include saving up a year’s worth of living expenses in her emergency fund, just in case (this process is well underway, she says). Then she’ll tackle her sabbatical fund; she has a number in mind based on the cost of the trips she wants to take. While she travels, she’ll continue her freelance work as a rĂ©sumĂ© consultant to supplement her savings. She’s not sure yet what she’ll do about health insurance. Brittany Foley, a 26-year-old who lives in Boston, had a lucrative career in consulting before she set her sights on a mini-retirement. She wasn’t happy with her job, and she had an idea for a book she wanted to write. “With other people my age, there’s so much pressure to chase promotion cycles and raises, and everyone is so burnt out,” she says. “I figured this is actually the best time to take time off work, when I don’t have kids or other dependents.” Another catalyst: Her mom had just died (her dad passed away when she was a teen), and she felt like she didn’t have much to lose. (In case you’re wondering: No, she didn’t get an inheritance.) Foley gave herself six months to squirrel away a year’s worth of expenses, which involved setting aside a third of her monthly take-home pay of about $6,000 as well as any bonuses. She also minimized her cost of living to make her savings last. A few months after she quit, she took a part-time job as a restaurant server for additional income. She bought her own health-insurance plan and moved to a cheaper apartment. That was a year and a half ago; Foley has since finished her book and is in the process of getting ready to query agents. At this point, her savings are running low, so she plans to start looking for a corporate job again in the fall. She hopes that her break from the consulting world won’t scare off recruiters, but she knows it probably will. “Sometimes people I know from college will come into the restaurant, and when they see me working there, I can tell they’re like, ‘Oh my God, this girl’s life has gone down the tubes. What happened?’” she says. “I wish becoming a server or doing another noncorporate job wasn’t frowned upon that way. Working part-time to support yourself and pursue your other passions shouldn’t be a mark against you.” In fact, plenty of people would argue that taking regular breaks, or switching up your career for a year or two, should make you a better job candidate. You just have to know how to sell it, says Cara Nicole, a 28-year-old program manager at a tech company. She’s based in North Carolina and actively planning to take a mini-retirement in the near future. “We should be able to communicate to a hiring manager, ‘Hey, I took this time to refocus, and now I’m coming back with more energy than ever, knowing that this is exactly what I want to do and where I want to be,’” she says. She also points out that mini-retirements can take different forms. Sometimes people line up a new job and simply ask for a later start date, one that allows them to take a month or two off beforehand. Others can take a “bridge job” — like freelancing part-time or working at a coffee shop — to make ends meet while they explore other interests. Some companies, particularly start-ups and nonprofits that are looking for nonmonetary incentives to retain employees, offer a one-month sabbatical (or longer) to those who stay for a certain number of years. And even if your workplace doesn’t have a sabbatical policy in place, they might be willing to entertain the idea if it’s pitched in a compelling way. “It’s all about how you sell it,” says Nicole. Ultimately, most of us don’t want to work nonstop until we finally save up enough money to kick back for a few years before we die (if we’re lucky). “I’ve known people in my family who planned their retirement for decades, only to pass away right before or right after. Or they got sick in a way that prevented them from traveling the way they wanted,” says Nicole. “The reality is, yes, there are trade-offs to not bringing in an income for a period of time. You don’t want to YOLO-spend your way through life. But you also have to accept the reality that you’re going to die someday, and you can’t take your money with you.” Plus, it’s healthy to reevaluate your relationship to work, she adds. “Do the math. If you can figure out how to take a few months off every couple of years without dipping into your nest egg, it’s worth prioritizing.”

Exploring Mini-Retirements Among 20-Somethings

This research delves into the growing trend of mini-retirements among young adults, inspired by the desire to balance work with personal passions and travel. It examines the motivations, challenges, and potential solutions associated with this lifestyle choice, while identifying key audience segments interested in this approach.

Customer Segments

Travel Enthusiasts

Young adults eager to travel extensively before traditional retirement.

Market Potential

High potential due to growing interest in unique experiences and digital nomad lifestyle.

Environment and circumstances they live in

These individuals often feel confined by limited vacation days and long work hours in their corporate jobs. They crave freedom and are driven by curiosity and a desire to explore the world. They worry about missing out on life experiences while bogged down by work responsibilities.

Events or factors that motivate them to make a change

  • A friend's travel photos on social media.
  • A significant life event, like a breakup or loss.
  • Feeling burned out from work.

Specific progress or goals they aim to accomplish

  • I want to travel the world, so I can broaden my horizons.
  • I want to explore new cultures, so I can find inspiration.
  • I want to take a break from work, so I can recharge my mental health.

Underlying psychological desires they seek to satisfy

  • Autonomy: Desire for control over life choices.
  • Self-Actualization: Pursuit of personal growth and fulfillment.
  • Social Needs: Building connections with diverse groups.

Small tasks they must handle

  • Research travel destinations.
  • Plan budget and savings for travel.
  • Coordinate time off with employer.
  • Arrange temporary accommodation for belongings.
  • Stay connected with family and friends.

Values or attributes they consider most important

  • Flexibility of travel plans.
  • Affordability of destinations.
  • Cultural richness of locations.
  • Access to technology and connectivity options.
  • Safety and health considerations.

Current solutions this group relies on

  • Freelance work opportunities.
  • Working holiday visas in popular destinations.
  • Budget travel blogs and resources.
  • Travel credit cards for rewards and points.
  • Digital nomad groups and communities.

Cultural Exchange Sabbaticals

A program offering structured cultural exchange experiences, allowing participants to live and work in different countries for months while engaged in local cultural projects.

Expected benefits this solution could deliver

  • Integrate language learning modules.
  • Provide mentorship from local professionals.
  • Offer alumni network for continued support.
  • Include travel discounts and partnerships.
  • Facilitate skill development workshops.

Aha-moments that reveal the solution's true value

  • First successful cultural exchange event.
  • Bonding with local community members.
  • Overcoming initial language hurdles.
  • Realizing personal growth and confidence.
  • Building lasting international friendships.

Communication messages to highlight the solution's value

  • "Explore the world, enrich your mind."
  • "Break free, broaden your horizon."
  • "Discover cultures, discover yourself."
  • "Travel with purpose and passion."
  • "Empower your journey, empower yourself."

Attention-grabbing hooks for social media and videos

  • "What if travel could teach you more than textbooks?"
  • "Ever wondered how other worlds could change yours?"
  • "Why settle for ordinary when you crave extraordinary?"
  • "Can a cultural exchange reshape your future?"
  • "Are you ready to make the world your classroom?"

Barriers they perceive and reasons those might be overcome

  • High program costs - Scholarships and sponsors can offset costs.
  • Difficulty adjusting to new cultures - Pre-departure training can ease transition.
  • Limited availability of spots - Expand partnerships with more countries.
  • Visa complications - Provide visa assistance services.
  • Fear of career gaps - Position experience as a skill-enhancing opportunity.

Challenges in adopting this solution and ways to address them

  • Cultural misunderstandings - Include cultural orientation sessions.
  • Homesickness - Offer virtual support groups.
  • Project mismatch - Allow participants to choose from multiple project types.
  • Health issues abroad - Ensure comprehensive travel insurance is included.
  • Communication barriers - Offer language classes as part of the program.

Career Changers

Individuals looking to shift careers and explore new opportunities through mini-retirements.

Market Potential

Significant potential as more young professionals seek career satisfaction and flexibility.

Environment and circumstances they live in

These individuals feel trapped in unfulfilling careers and are motivated by the prospect of pursuing new passions. They often struggle with self-doubt and societal pressure to maintain a stable job, yet yearn for a career that aligns with their personal values and dreams.

Events or factors that motivate them to make a change

  • A stagnant career with no growth opportunities.
  • Inspiration from a peer’s career switch.
  • Undergoing a personal milestone or crisis.

Specific progress or goals they aim to accomplish

  • I want to explore new career fields, so I can find my true calling.
  • I want to gain new skills, so I can increase my employability.
  • I want a break to rethink my career, so I can ensure long-term fulfillment.

Underlying psychological desires they seek to satisfy

  • Esteem Needs: Desire for recognition and respect.
  • Competence: Need to develop mastery in a field.
  • Autonomy: Craving freedom to pursue passion-driven work.

Small tasks they must handle

  • Identify interests and potential new career paths.
  • Up-skill through courses and workshops.
  • Network with professionals in desired industry.
  • Create a financial plan to support career transition.
  • Seek career coaching or mentorship.

Values or attributes they consider most important

  • Availability of learning resources.
  • Network and mentorship opportunities.
  • Alignment with personal values.
  • Potential for long-term growth.
  • Flexibility in transition timeline.

Current solutions this group relies on

  • Online certification programs.
  • Career counseling services.
  • Networking events and meetups.
  • Professional development conferences.
  • Self-help career change books.

Career Transition Incubator

An immersive program blending career coaching, skill-building workshops, and industry placement opportunities tailored to individuals seeking career change.

Expected benefits this solution could deliver

  • Offer personalized career assessments.
  • Facilitate hands-on industry projects.
  • Create a supportive community environment.
  • Provide lifetime access to resources.
  • Integrate mental health and wellness modules.

Aha-moments that reveal the solution's true value

  • First successful project in new field.
  • Receiving positive feedback from mentors.
  • Networking with industry professionals.
  • Mastering a new skill.
  • Experiencing a mindset shift towards career potential.

Communication messages to highlight the solution's value

  • "Your dream career awaits."
  • "Transition with support and confidence."
  • "Reinvent your career, rediscover yourself."
  • "Learn. Grow. Transform."
  • "Empower your future, embrace change."

Attention-grabbing hooks for social media and videos

  • "What if your passion was your profession?"
  • "Could a career break lead to a breakthrough?"
  • "Ready to discover career joy?"
  • "Imagine a job that excites you every day."
  • "Why wait to change the rest of your life?"

Barriers they perceive and reasons those might be overcome

  • High enrollment fees - Offer tiered pricing or financial aid.
  • Limited access to industries - Establish partnerships with diverse sectors.
  • Uncertainty of success - Provide a flexible, adaptable curriculum.
  • Time commitment concerns - Offer part-time options.
  • Fear of failing after transition - Emphasize personal growth and adaptability.

Challenges in adopting this solution and ways to address them

  • Overwhelming course load - Include personalized pacing.
  • Mismatch with industry demands - Regularly update curriculum.
  • Networking barriers - Facilitate regular networking events.
  • Sustainability of career transitions - Continuous alumni support.
  • Fear of stagnant progress - Regular progress assessments and feedback.

Creatives on a Break

Young individuals keen on dedicating time to creative projects or hobbies during mini-retirements.

Market Potential

Growing trend as gig economy and creative freelancing become more popular.

Environment and circumstances they live in

These individuals feel constrained by traditional jobs and crave time to focus on creative pursuits. They experience tension between financial security and the need to express their artistic talents, often feeling uninspired or restricted in conventional work environments.

Events or factors that motivate them to make a change

  • Hit by a creative block due to routine.
  • Influenced by successful creatives who took sabbaticals.
  • Loss of a personal connection or muse.

Specific progress or goals they aim to accomplish

  • I want to focus on my art, so I can unlock my creative potential.
  • I want to disconnect from routine, so I can find new inspiration.
  • I want to immerse in my craft, so I can achieve mastery.

Underlying psychological desires they seek to satisfy

  • Self-Actualization: Pursuing creative fulfillment.
  • Esteem Needs: Earning respect through artistic contribution.
  • Autonomy: Freedom to explore unique creative processes.

Small tasks they must handle

  • Set creative goals and project timelines.
  • Create a financial safety net for sabbatical period.
  • Research and book creative retreats or spaces.
  • Build a digital portfolio of creative work.
  • Collaborate with other artists and creators.

Values or attributes they consider most important

  • Availability of creative workshops or retreats.
  • Access to required tools and resources.
  • Opportunities for collaboration and networking.
  • Flexibility in project timelines.
  • Supportive community for feedback.

Current solutions this group relies on

  • Residency programs and creative retreats.
  • Local art classes and workshops.
  • Online creative communities.
  • Freelance creative work opportunities.
  • Crowdfunding platforms for resources.

Artistic Sabbatical Retreats

An extended creative retreat offering dedicated studio time, workshops with acclaimed artists, and an inspiring environment for creators to develop personal projects.

Expected benefits this solution could deliver

  • Incorporate artist talks and presentations.
  • Provide mentorship and portfolio reviews.
  • Facilitate a global creative showcase event.
  • Develop partnerships with online art platforms.
  • Create a rich post-retreat community.

Aha-moments that reveal the solution's true value

  • First breakthrough in creative process.
  • Peer recognition of completed work.
  • Mastering new techniques learned in workshops.
  • Public showcasing of artwork.
  • Encountering inspirational new ideas.

Communication messages to highlight the solution's value

  • "Elevate your artistry, transform your world."
  • "Unleash your creativity in a space designed for you."
  • "Inspiration isn't waiting; start your journey now."
  • "Create. Connect. Conquer."
  • "Discover new horizons of creativity."

Attention-grabbing hooks for social media and videos

  • "What if your art could change someone's world?"
  • "Could you find your next masterpiece inside you?"
  • "Ready to go beyond your creative limits?"
  • "Imagine a free, creative life freed from constraints."
  • "Why wait to reinvent your artistic legacy?"

Barriers they perceive and reasons those might be overcome

  • High cost - Include partial sponsorship opportunities.
  • Long commitment period - Offer flexible duration options.
  • Limited geographic locations - Expand to diverse, inspiring settings globally.
  • Resistance from traditional work culture - Highlight creative productivity outcomes.
  • Isolation in retreat - Integrate regular social activities to foster community.

Challenges in adopting this solution and ways to address them

  • Overwhelming selection of workshops - Provide personalized guidance.
  • Creative exhaustion - Incorporate rest and rejuvenation modules.
  • Portfolio development stress - Offer dedicated feedback sessions.
  • Incompatibility with various art forms - Ensure diverse expertise and programs.
  • Balancing retreat with ongoing commitments - Allow for flexible scheduling.

Burnout Seekers

Young professionals experiencing burnout and seeking a break to recover and reassess priorities.

Market Potential

Rising interest as workplace stress and mental health awareness grow.

Environment and circumstances they live in

These individuals struggle with exhaustion and fatigue due to high work demands and relentless pressure to perform. They seek time off to recuperate and re-evaluate what truly matters, often grappling with guilt and fear of judgment for stepping away from career progression.

Events or factors that motivate them to make a change

  • Experiencing physical health repercussions from stress.
  • Witnessing a peer's mental health journey.
  • Company restructuring or increased work pressure.

Specific progress or goals they aim to accomplish

  • I want to take a break, so I can restore my mental health.
  • I want time to reflect, so I can redefine my life goals.
  • I want to disconnect from work, so I can find personal peace.

Underlying psychological desires they seek to satisfy

  • Safety Needs: Need for mental and emotional stability.
  • Consistency: Achieving balance and reducing psychological stress.
  • Esteem Needs: Regaining self-worth and self-compassion.

Small tasks they must handle

  • Schedule regular mental health check-ins.
  • Create a sustainable budget for time off.
  • Identify stressors and coping mechanisms.
  • Seek therapeutic support or counseling.
  • Craft a post-break re-entry plan into work.

Values or attributes they consider most important

  • Confidentiality and support for mental health issues.
  • Access to professional therapy and counseling.
  • Flexibility in timelines for recovery.
  • Financial feasility of taking a break.
  • Community or peer support groups.

Current solutions this group relies on

  • Employee assistance programs offering support.
  • Mindfulness and stress-management courses.
  • Career coaching for burnout recovery.
  • Retreats focused on wellness and relaxation.
  • Mental health mobile applications.

Burnout Recovery Retreats

A wellness-focused retreat offering professional therapy, mindfulness practices, and peer support to aid in recovering from burnout and planning a balanced lifestyle.

Expected benefits this solution could deliver

  • Integrate personal development workshops.
  • Offer flexible participation formats.
  • Create lifestyle adjustment resources.
  • Provide a structured reintegration plan.
  • Highlight successful recovery case studies.

Aha-moments that reveal the solution's true value

  • Realizing the root cause of burnout.
  • Achieving first sense of calm and clarity.
  • Successfully implementing new coping strategies.
  • Building lasting support networks.
  • Experiencing the joy of newfound energy and purpose.

Communication messages to highlight the solution's value

  • "Rediscover balance, rekindle energy."
  • "Invest in peace of mind, invest in you."
  • "Step back now to step forward renewed."
  • "Your journey to recovery starts here."
  • "Find clarity through calm, peace through pause."

Attention-grabbing hooks for social media and videos

  • "Are you too busy to escape burnout?"
  • "What if a break could save your career?"
  • "Ready to breathe without boundary?"
  • "Why burn out when you can burn bright?"
  • "Imagine your life redefined by wellness."

Barriers they perceive and reasons those might be overcome

  • Stigma around needing a break - Advocate for mental health awareness.
  • High cost of retreat - Implement sliding scale fees.
  • Fear of judgment by peers - Promote a culture of openness and honesty.
  • Job security concerns - Partner with supportive employers.
  • Commitment to change - Incorporate motivational tools and resources.

Challenges in adopting this solution and ways to address them

  • Potential relapse post-retreat - Offer ongoing support and follow-ups.
  • Overwhelming nature of intensive therapy - Customize therapy to individual needs.
  • Isolation from everyday life - Create reintegration strategies.
  • Difficulty in measuring success - Implement continuous feedback and assessment measures.
  • Scheduling conflicts with work - Facilitate negotiations for protected leave.

Gap Year Advocates

Individuals who take mini-retirements as intentional breaks similar to traditional gap years between studies or job changes.

Market Potential

Strong interest as the concept of lifelong learning and personal development evolves.

Environment and circumstances they live in

These individuals view mini-retirements as opportunities for self-reflection and personal growth, often between career changes or educational pursuits. They embrace these breaks as times to acquire new skills, explore hobbies, or travel leisurely, balancing expectations of productivity with personal enrichment.

Events or factors that motivate them to make a change

  • Completion of a major work project.
  • Transition from school to career, or vice-versa.
  • Experiencing a life milestone such as engagement or a new family addition.

Specific progress or goals they aim to accomplish

  • I want a break from routine, so I can facilitate personal growth.
  • I want to learn new skills, so I can enhance my capabilities.
  • I want time to pursue diverse interests, so I can gain holistic development.

Underlying psychological desires they seek to satisfy

  • Self-Actualization: Pursuit of personal development and fulfillment.
  • Autonomy: Freedom to chart their unique path.
  • Competence: Building diverse skill sets and capabilities.

Small tasks they must handle

  • Develop a timeline and objectives for the gap period.
  • Engage in skill-building workshops and courses.
  • Set financial and personal milestones.
  • Establish connections with mentors and peers.
  • Plan logistics for travel or relocation during the break.

Values or attributes they consider most important

  • Clarity of learning and development goals.
  • Diverse opportunities for skill enhancement.
  • Supportive community and mentorship access.
  • Cost-effectiveness of activities.
  • Flexibility in scheduling and commitment.

Current solutions this group relies on

  • Online learning platforms and MOOCs.
  • Skill-building short courses.
  • Volunteer programs or internships.
  • Personal development workshops.
  • Mentorship and coaching services.

Holistic Gap Year Program

A structured program tailored for personal growth, blending educational courses, volunteer work, and travel, designed for holistic development during a mini-retirement period.

Expected benefits this solution could deliver

  • Incorporate peer network building sessions.
  • Offer global exchange opportunities.
  • Facilitate projects that align with career goals.
  • Provide lifelong access to learning materials.
  • Develop an alumni mentoring network.

Aha-moments that reveal the solution's true value

  • Achieving a new personal development milestone.
  • Experiencing successful integration in new cultural settings.
  • Building effective and enriching alliances with peers.
  • Realizing diversified skill applications.
  • Reflecting on the depth of personal growth achieved.

Communication messages to highlight the solution's value

  • "Step into a year of discovery and growth."
  • "Redefine your potential, reshape your path."
  • "Experience the world, enrich your life."
  • "Deepen your skills, broaden your horizons."
  • "Your journey to self-discovery begins now."

Attention-grabbing hooks for social media and videos

  • "What if a gap year could redefine your life?"
  • "Could pursuit of diverse skills enhance your future?"
  • "Ready to balance learning and living?"
  • "Imagine how growth is the new routine."
  • "Why wait to transform your personal and professional self?"

Barriers they perceive and reasons those might be overcome

  • Program cost concerns - Explore sponsorship options.
  • Activity overload - Customize pathways based on personal interest.
  • Discipline in self-paced activities - Include structured timelines.
  • Transition back to routine - Provide reintegration strategies.
  • Sense of isolation during travel - Facilitate group activities and participate in communities.

Challenges in adopting this solution and ways to address them

  • Lack of clear objectives - Offer guided goal-setting workshops.
  • Coordination of multiple activities - Include a personal coach for planning.
  • Program balance maintenance - Integrate regular feedback and adjustments.
  • Budget management difficulties - Provide financial planning resources.
  • Unanticipated schedule changes - Foster adaptive planning skills.