Get Inside Your Audience’s Head
Plutorial uncovers key customer segments, tailored to your niche or product.
April 17, 2025 10:05
There is an issue with health influencers. I feel lost. They all push different approaches and supplements. I don’t have a science or medical degree—neither do most of their viewers. So we hear something, trust it, buy it, use it. But does it actually safe for health? Does it work for us? Does it shift our bloodwork? My idea is to hire medical doctors that have the right knowledge and make content around those influencers and supplements they recommend. We will take one supplement at a time, plus influencer's comments on it and kind of «roast» it with doctors to tell our users is the infuencer's take on it true or wrong.
This research explores the creation of a content platform where medical doctors analyze and critique health influencers' supplement recommendations, providing evidence-based insights for consumers.
Individuals seeking to improve health through supplements, guided by influencers.
High potential due to growing awareness and interest in personal health and wellness.
These consumers are often overwhelmed by the variety of supplements recommended by influencers. They may feel anxious about making the right choice without expert knowledge. Their main concern is ensuring safety and efficacy, as they rely heavily on influencer endorsements for health decisions.
A platform where medical doctors evaluate supplements promoted by health influencers, providing evidence-based verdicts on their safety and effectiveness.
Individuals committed to fitness seeking supplements for performance enhancement.
Significant as fitness continues to trend alongside supplement markets.
Fitness enthusiasts often follow influencers for supplement advice to boost performance and recovery. They value results but may not have in-depth knowledge about potential risks or side effects.
A resource where medical experts break down the effectiveness and safety of fitness supplements recommended by influencers, focusing on performance outcomes.
Individuals concerned about family health, buying supplements based on influencer advice.
High as family health is a priority in many households, with growing interest in supplements.
Parents often want the best for their family's health and may rely on popular influencers for supplement advice. An underlying anxiety about making the right health choices for children and partners often drives their decisions.
A platform where healthcare professionals review influencers' family supplement recommendations, focusing on safety for all ages.
Older adults concerned about aging seeking supplements based on influencer guidance.
Growing as the global population ages and seeks longevity and vitality solutions.
Seniors often look to influencers for advice on supplements that might support aging gracefully. They face an information overload and may feel concerned about making age-appropriate and safe health decisions.
An initiative where medical professionals analyze influencers' supplement recommendations for seniors, focusing on safe aging solutions.
Individuals with dietary restrictions interested in supplements and health advice from influencers.
High due to increasing awareness and diagnosis of dietary restrictions globally.
These consumers often have specific nutritional needs unmet by typical diets. They turn to supplements recommended by influencers to fill gaps, but worry about the efficacy and safety given their unique concerns.
A hub where dietitians and doctors review supplement advice from influencers for those with dietary restrictions, ensuring safe and effective choices.
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