Get Inside Your Audience’s Head

Plutorial uncovers key customer segments, tailored to your niche or product.

Who your customers truly are
What shapes their decisions
What are their goals
Benefits that make your solution stand out
Aha-moments that hook your audience
Messaging that sells your value
Barriers and how to crush them

Learn from latest public reports

April 13, 2025 15:44

Research on AI-Powered YouTube Summarizers

Exploring the target audience of AI-powered tools designed to provide quick summaries and key points of YouTube videos. These tools are intended to save users time by extracting essential information using natural language processing algorithms, thereby offering a time-efficient solution for content consumption.

April 9, 2025 13:43

Research on Couples Using Relationship Improvement Apps

Our research aims to discover the distinct segments of couples using relationship improvement apps like 'Paired.' We will explore the psychological aspects, needs, and existing solutions these users are dealing with. Further, we will ideate new solutions to enhance their experience in achieving their relationship goals.

April 7, 2025 09:48

Exploring the Potential of Non Sleep Deep Rest (NSDR)

Non Sleep Deep Rest (NSDR) offers techniques to achieve deep relaxation without actual sleep. It addresses sleep quality, stress, anxiety, and cognitive enhancements. This research explores the diverse segments interested in NSDR, their psychological needs, current solutions, and potential innovations in this emerging field.

April 6, 2025 13:48

Exploring Mini-Retirements Among 20-Somethings

This research delves into the growing trend of mini-retirements among young adults, inspired by the desire to balance work with personal passions and travel. It examines the motivations, challenges, and potential solutions associated with this lifestyle choice, while identifying key audience segments interested in this approach.

Who wins with Plutorial?

From new idea to product, we decode your audience — fast.

Niche

Found a niche but unsure who’s in it?
Plutorial maps your audience’s needs before you commit.

Input examples

There are 10,000 monthly Google searches for "AI headshot generator".
There is "Buy it for life" community on Reddit with 2.9M members. Its description: For practical, durable and quality made products that are made to last.

Product

Made a product but stuck on who’s buying?
Plutorial uncovers your best segments to sharpen your sales.

Input example

I made an intuitive sleep improvement app that recommends optimal bedtimes and wake-up times based on your desired sleep duration and cycles. With the app, users can enhance sleep quality and wake up feeling more refreshed.

Your audience is out there — find them